1. image

    Economic Strategy + Technological Innovation + Artistry

    JT Singh Labs is leading the mission to broaden the impact of city-regional and national leaders through executing game-changing strategies for enhanced cultural, economic, and environmental global engagement.

  2. work


    We execute inventive schemes that are highly relevant for the global and digital age we live in.

    Due to the confidential nature of our strategy work, we cannot share many high-profile advisory projects publicly. Nonetheless, our diverse portfolio below is enough for you to recognize the cross-disciplinary nature of our work, from: economic strategy, global brand positioning, cinematic solutions, information-design, place-making, cultural development, urban design and more.

    Selected Projects:

    Walk In Shanghai

    Shanghai, China

    Invest Fuzhou

    Fuzhou, China

    This is Shanghai


    Enter Pyongyang

    Pyongyang City

    Elegant Strength

    Vilnius City

    Toronto Spice


    Tourism Infographic


    Heritage Showcase

    Shanghai Expo Area

    Investment Attraction

    Toronto Region

    Tiny Times Film


    Engaging Wall

    Shanghai Expo Area

    Entertainment District

    Downtown Toronto

    Bike Art Installation


    Liberty Village District


    Little India District


    Information is power, but like all power, there are those who want to keep it for themselves.

  3. services


    Engage us to get with the times

    We study the future to exploit and invent new tactics and strategies before anyone else does. With internal R&D capacity, we are able to consistently stay ahead to pioneer elegant projects that generate a whole new level of awareness creation for persuading, influencing and changing the way the world thinks.

    We are super agile, and without any infrastructural or ideological constraints, our exponential capabilities allows us to create cutting-edge media assets to help amplify the strategic priorities of our client partners: from uniquely promoting a city’s urban sustainability efforts or encouraging tourism, and attracting corporate investments, talented immigrants, international students and the like.

    Clients commonly come to us for:

    • Tourism Attraction
    • Attract Chinese Tourists
    • Attract Foreign Direct Investment (FDI)
    • Cultural Development
    • Place-of-Origin Effect
    • Branded Masterplanning and Architecture
    • Branded Infrastructure
    • Talent Attraction
    • We help clients to attract more tourism arrivals to: towns, cities, provinces, countries, museums, resorts, commercial districts, scenic areas, cultural parks, art districts, etc.

      Millions of locations are competing for tourists for economic development and job creation. We help to implement high impact solutions for locations to gain a competitive brand image and global magnetism.

    • We help clients attract more Chinese tourists to: towns, cities, provinces, countries, museums, resorts, commercial districts, scenic areas, cultural parks, art districts, etc.

      More and more destinations around the world are focusing to attract Chinese tourists since China has officially become the top market in the world for outbound tourism and spending.

      We speak the Chinese language and understand Chinese market trends. We have exclusive knowledge in what Chinese travelers want and how to reach them in an environment that is very different from the rest of the world. Let us help drive Chinese travelers to your specific brands and locations.

    • We help to strengthen the ‘magnetism’ of locations to attract greater FDI and global talent to: cities, provinces, country, industrial parks, special economic zones, science parks, research facilities, tech clusters, etc.

      Greater inflows of foreign investments for cities and regions help achieve a sustainable high trajectory of economic growth. We work with development agencies and regional governments from around the world who need effective promotion and brand management tools to powerfully influence investor location decisions.

    • We help strengthen local cultures to give locations and institutions a distinctive appeal.

      Many city leaders firmly understand that cultural prowess and economic success are increasingly interlinked. Our powerful methods of analysis followed by applied strategy help to capture and strengthen the cultural elements for both old and young cities. Our aim is to create real cultural assets and activities to modernize cities with distinction. The results lead to greater tourism arrivals, global talent, improves the city image, and enhances local quality of life.

      Definition of Culture by UNESCO: “Culture should be regarded as the set of distinctive spiritual, material, intellectual and emotional features of society or a social group, and that it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs.”

    • "Made in" matters to consumers: (export promotion, cultural products, agriculture, manufacturing production, design, commodities, art).

      Country of Origin is the term used to describe where products originate. We help our public and private sector clients understand the opportunities they have to create competitive advantage and differentiation to boost local sales or global exports. Our specialized approaches helps ‘brands’ to develop unique narratives interlinked with their place-of-origin, which leads to unique commercial advantage for both the product and the place.

      Well-known examples include: (Belgium chocolate, German engineering, Chilean wine, Cuban cigars, Italian olive oil, French perfume, Hangzhou green tea, Swiss watches, Fiji water).

    • Masterplanning/Architecture aren’t just about drawings, grids or blocks. Masterplanning should also be about telling the story of the distinct nature of an area and where it is going; its role, its offer, its meaning and brand identity.

      We uniquely help urban development projects to be designed with their surrounding identity in mind in order to become an architecture or experience that could not exist anywhere else. We collaborate with developers by working with their architects and their other designers such as lighting or interior to assure that they are also designing a ‘sense of place’ that will truly standout and embody local identity. Our service is critical for the built environment to avoid mass sameness, as urbanization shows no signs of slowing down.

    • We help to humanize infrastructure projects to have a greater impact on a city’s international standing. (Transportation networks, high-speed rail, airports, bridges, pedestrian scale lighting, smart city technologies, etc.)

      As all cities gear up for the global economic demands of the future, they are undertaking major infrastructure projects to build competiveness. We are helping add greater value to these infrastructure projects, such as a bridges or subway extensions by assuring they don’t build sameness, but rather reinforce the character of their local identity. In other words, we help infrastructure projects become much more than function by characterizing them to become iconic assets that can greatly leverage the effectiveness of promoting the ambitious plans and economic growth of cities.

    • The lifeblood of all locations is their population and their openness to the ideas and energy that new people can bring. We work with location stakeholders (companies/government) to implement highly effective and long-term strategies for attracting both firms and highly skilled knowledge workers from around the world. Our applied strategies to help attract and sustain hard working and intelligent people can literally transform our client cities.

    coming soon.

    Information is power, but like all power, there are those who want to keep it for themselves.

  4. about us


    We globalize the economic and cultural influence of cities

    We help cities become competitively active in cultural, economic and political engagement with the rest of the world for the attraction of international trade, investment and talent. Our unique specialization in increasing the innovation capacity of cities helps them to earn 21st century global influence - guiding global audiences towards new knowledge and understandings of urban cultures, values, identity and economic strengths.

    We are an agile and focused team devoted to urban innovation ventures.

    Our high caliber and interdisciplinary global team is made up of individuals with diverse experiences in the city-brand management, public diplomacy, public policy, urban sustainability, multimedia arts, economic development, digital science, environmental design and more. In addition to our team, we leverage an exclusive global network of leading practitioners across multiple disciplines.


    Managing Director

    The multidisciplinary work of JT Singh & Company is run under the directorship of JT Singh who started the design and strategy firm in 2010. JT Singh is a globally recognized pioneer in the discipline of city-branding, a creative director and economic strategist focused on cities.

    Renowned for his next generation thinking on city development, Singh’s insightful reconnaissance of hundreds of emerging cities offers a lens on “where things are headed” on all crucial aspects of the urban world.

    Our work is featured in:

    Times AI Jazeera BBC CBS
    CCTV China Daily CNN International Business TImes
    Guardian Huffington Post Mashable National Geographic
    Telegraph Washington Post The Creators Project Wired

    Information is power, but like all power, there are those who want to keep it for themselves.

  5. approach

    Strategy + Creativity = Deliberate Impact

    Our strategic + creative approaches help to sell urban places to the world, and simultaneously shape and build them for the future.

    We Respect Execution

    We collaborate with clients to execute a series of both short and long-term initiatives. Every client engagement begins with a round of deep analysis and discovery. We ask strategic questions and evaluate both reality and perceptions for building a strong baseline of insightful knowledge. With clarity of the situation, we navigate toward high-impact and locally attuned solutions. Then we exceptionally execute and take full responsibility of results.

    We customize and localize solutions: We are not in the repeat-order business. Our core belief is that every place is different and therefore ‘cookie cutter’ approaches are simply not appropriate. Every assignment is custom-tailored with fresh thinking, strategic pathways and state of the art tools.


    We are picky: If we don’t believe in something or if the client isn’t open-minded enough for our kind of work, we don’t do it. We only take on projects that have the potential of becoming masterpieces or that can actually make a difference in the lives of people. Our selectiveness helps us remain innovative, keep fresh and passionate about the work we do.

    Our multidisciplinary toolbox surpasses traditional marketing or branding:


    Our work is focused on making a tangible difference by impacting the way people perceive and experience a place. But we don’t (do this) through disposable methods of advertising or marketing campaigns, which are simply ineffective in today’s unique global dynamics. Our solutions aim to create a lasting or accumulative effect rather than a shortsighted PR stunt that lead to superficial results.

    Information is power, but like all power, there are those who want to keep it for themselves.

  6. ideas leadership

    Renowned for his next generation thinking, Singh’s imaginative, "real world", intellectually rigorous and culturally attuned thinking differs substantially from traditional expert perspectives.

    Whenever invited, Singh participates, lectures and speaks at high-level summits or conferences such as the World Economic Forum, World Tourism City Federation Summit and more. He is also frequently featured in the media for his thought leadership and latest project executions.

    Featured Ideas:

    Effective City Branding
    The Spirit of Hong Kong’s Diversity
    The Ethos of Cities: The Spirit of Singapore’s Diversity
    Chinese cities show up on the global radar
    China’s investment in infrastructure is exactly what made Alibaba’s IPO possible

    Information is power, but like all power, there are those who want to keep it for themselves.